valbrunetto.com

Portfolio

I harness creative strategies and word-of-mouth marketing to get powerful results.

Publication

My article in the American Journal of Arts Management (Volume 2, Issue 2, 2014) examines the relationship between the commitment of the entire staff to an organization’s marketing efforts and the effectiveness of word-of-mouth marketing.

UW School of Dentistry

Editor | Jan 2024 to Jun 2025

I made an extraordinary impact as the editor for multiple reports for the Commission on Dental Accreditation (CODA), including a 740+ page self-study report for the predoctoral program reaccreditation process and the 120-page application for a new advanced education program.

Skills

Copyediting
Project management
Formatting
Template creation
Poster layout and formatting
Photo and element selection from Canva’s and the School’s visual assets.

Editing Highlights

Across multiple CODA-related reports, I diligently reviewed over 9,000 pages (Word), cross-referenced over 500 appendices (Excel), and redesigned over 40 figures (PowerPoint), ensuring excellent accuracy, clarity, and compliance with submission standards.

I managed the publishing process for 18 critical reports, enhancing stakeholder satisfaction by ensuring compliance with submission standards within 2 months.

Creative Collateral Highlights

I developed and delivered visually compelling reports to inform donors, stakeholders, state legislators, and the public, resulting in improved engagement and feedback.

I developed and implemented visually engaging signage in clinic areas, enhancing patient experience and navigation within 2 months through effective visual design.

12 large spiral-bound reports in 3 stacks. — The 6,900-page CODA report and appendices printed out in 12 volumes.

8.5x11" report with University of Washington branding. — Report of graduate programs for CODA.

2x3' poster with bright colors. Describes the Regional Initiatives in Dental Education Program from the UW School of Dentistry. — Poster created for an office open house.

A privacy sign with a illustration of a doctor and patient behind a closed door. — New elevator sign above the old version.

Two signs in a hallway pointing to the D-Wing on UW campus. — New D-Wing sign with UW branding above the old version.

UW Department of Laboratory Medicine and Pathology

Communications Specialist | Jul 2020 to May 2023

Asst. to the Chair | Aug 2019 to Jun 2020

I joined this Department less than a year before a departmental merger and utilized my organizational prowess on projects including 5+ faculty searches, an off-site retreat, and creating a streamlined system for scheduling annual reviews for dozens of faculty members.

Skills

Project management
Template creation
Website management
Copyediting
Layout and formatting
Photo selection from UW’s visual assets
Poster and social media layout and formatting

Highlights

I overhauled the online presence of an education program, resulting in the web page becoming the 3rd most-visited on the site within 1 month and driving a 39% surge in applications.

I coordinated with faculty across departments to refresh website content, achieving the successful launch of web pages for 2 research centers within 5 months.

I established and managed editing and design workflows for teams to share achievements, fostering a culture of recognition and boosting morale across a department of over 2,000 members.

“I LOVE your media creations - they look so inviting and professional. I appreciate the work you put into this, it's a huge help for our MS and MLS outreach efforts.”

Manager of Academic Services

Social media post with University of Washington branding and information about the Medical Laboratory Science Undergraduate Program. — Social media post for Medical Laboratory Science Undergraduate Program.

Book-It Repertory Theatre

Communications Manager | Jul 2016 to Aug 2019

I served in this newly created role to support the Director of Marketing with email marketing, social media, public relations, community engagement, and marketing strategy for this beloved organization that transformed books into plays.

Skills

Copyediting
Project management
Website management
Art direction
Template creation
Photo selection
Press release formatting
Email layout and formatting
Social media layout and photography

Persuasive Writing Highlights

Developed and executed a public relations strategy that resulted in a 62% increase in press coverage over 2 years, elevating the organization's profile within the community.

I secured media coverage for various productions by pitching local outlets, resulting in 8 TV appearances within 18 months.

I significantly grew social media following on Instagram (+597%), Twitter (+21%), and Facebook (+25%) over 3 years.

American Theatre Magazine for A Moveable Feast
The Seattle Times and Crosscut for American Junkie
Q13 Fox for Howl’s Moving Castle
Q13 Fox and Seattle Refined for I Know Why the Caged Bird Sings
New Day Northwest for The Brief Wondrous Life of Oscar Wao
Art Zone with Nancy Guppy for Treasure Island

Watch trailers by MJ Sieber for
American Junkie
I Know Why the Caged Bird Sings
The Maltese Falcon
The Picture of Dorian Gray

Creative Collateral Highlights

In this role, I conceptualized, coordinated, and art-directed 12+ photo shoots and 5 trailers, resulting in captivating, high-quality images and videos to use for marketing collateral.

An actor behind a fence at night looking at the camera with a cigarette in his hand. — "American Junkie" by Tom Hansen. Adapted by Jane Jones & Kevin McKeon. Directed by Jane Jones. Ian Bond as Tom Hansen. Studio 19 Photography.

Two actors dressed as Ernest and Hadley Hemingway in a cafe. Their table has a wine bottle, wine glasses, a newspaper, cigarettes, and two small plates with one croissant on each plate. — "A Moveable Feast" by Ernest Hemingway. Conceived by Jane Jones & Judd Parkin. Adapted by Judd Parkin. Directed by Jane Jones. Riley Shanahan and Harriette Dunn-Feliz (Ernest and Hadley Hemingway). Photo by Adam Smith.

Email for Book-It Repertory Theatre with a large photo of two actors in front a building with large windows. — Newsletter for "Behold the Dreamers" with photo of Sylvester Foday Kamara and Anjelica McMillan. Photo by John Ulman.

Two actors standing in an open field on a sunny day. — "My Ántonia" by Willa Cather, adapted and directed by Annie Lareau. Tim Gouran (Jim Burden) and Nabilah S. Ahmed (Ántonia). Photo by John Ulman.

3 actors standing in front of a dark backdrop. Two actors are looking at the center actor while the center actor looks at the camera. — "The Picture of Dorian Gray" by Oscar Wilde. Adapted by Judd Parkin. Directed by Victor Pappas. Jon Lutyens (Basil Hallward), Chip Sherman (Dorian Gray), Brandon J. Simmons (Lord Henry Wotton). Photo by John Ulman.

Press release for Book-It Repertory Theatre's production of American Junkie. — "American Junkie" Press Release.

Two actors portraying Dr. Maya Angelou as a child and an adult with a yellow background. — "I Know Why the Caged Bird Sings" by Dr. Maya Angelou. Co-Adapted by Myra Platt and Malika Oyetimein and directed by Malika Oyetimein. Aishé Keita (Young Maya) and Brennie Tellu (Maya). Photo by Chris Bennion.

Brightly colored social media post with a photo of a small, but mighty dachshund. Arrow is wearing a little scarf. — Social media post of office dog Mighty Arrow as Dorian Gray.

Brightly colored social media post with a photo of large dog lying on the floor. He is fluffy. — Social media post of office dog Asa.

ACT: A Contemporary Theatre

Public Relations and Communications Manager | Aug 2015 to May 2016

I executed email marketing/social media/public relations, fostered community engagement, and crafted a marketing strategy with the Director of Marketing to help celebrate 50 years of ACT’s remarkable legacy.

Persuasive Writing Highlights

Secured media coverage for various productions by pitching local outlets, resulting in 4+ TV appearances within 9 months.

Q13 Fox and City Arts Magazine for Mr. Burns, a Post-Electric Play
Art Zone with Nancy Guppy for the Core Company
The Seattle Times for the 2016 season announcement

Creative Collateral Highlights

I conceptualized, coordinated, and art-directed 6+ video and photo shoots to celebrate the 50th anniversary season under new artistic leadership and the launch of the inaugural group of artistic collaborators.

2016 Core Company and Artistic Director John Langs. Alabastro Photography.

Nancy Guppy chats with the new Core Company and Artistic Director John Langs.

Actor dressed as Homer Simpson in front of a weather green screen. He is standing next to a meteorologist in a red blazer. — Homer Simpson (Erik Gratton) helps M.J. McDermott with the weather for "Mr. Burns, a Post-Electric Play" by Anne Washburn

Three actors against a black backdrop. They are wearing giant masks of characters from The Simpsons. — "Mr. Burns, a Post-Electric Play" by Anne Washburn. Photo by John Ulman.

Contact

Interested in working with me? I would love to hear from you! Email me at brunetto.valerie@gmail.com

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